Common Video Marketing Mistakes

Video marketing is an important investment for any business. Whether videos are being viewed on social media or on mainstream TV, videos can be the perfect tool to help you to connect with your audience and achieve your goals.

But when it comes to creating video content, there are plenty of common mistakes which many businesses risk making. Here at Clean Cut Media, we strive to ensure that our clients’ final videos far exceed their expectations and hit their marketing targets out of the park!

Here is a list of those common mistakes put together by our experienced video team together with tips on how to avoid them: 

1. Missing Clear Objectives

Very often, decision makers within an organisation jump at the chance of creating a video, but in order to create the most successful video, you should first ensure that you understand exactly what it is you’re looking to achieve.

Consider what outcome you are working towards. Are you trying to sell, to inform or to entertain? Are these goals in line with your existing marketing strategy? What kind of video will help you to achieve your prescribed goals? All of these things must be taken into consideration when creating a corporate video.

2. Lacking Creativity

Generic spiel rarely grabs anyone’s attention. Whilst you have a thorough understanding of your business, your target audience and your objectives, there are some important steps to follow to ensure that your video communication is on point and ultimately effective.

To create video content that stands out from the crowd, use a tactical and creative approach:

  • Don’t rush straight into creating your video.
  • Spend time putting together ideas and concepts.
  • Research your competitors and see what they’re doing with their video content, to avoid sounding like them.
  • Be really clear about the ways in which your video can be as unique as you are!
  • Music is a key component to consider. Read our blog on how to choose the right music for your corporate video.

3. Capitalising on the Call to Action

You are close to the final sequence of your video, the likelihood is that you will want your viewers to carry out an action fairly quickly. This could be an invitation to look at your products online, calling a telephone number, filling out a form or sharing the content with their network. Without a clear call to action, your video probably cannot generate substantial tangible benefits to your business.

4. Steer Clear Of Poor Video Quality

Quality and cost aren’t always synonymous, be aware of video production companies that promise the earth for any budget. We recommend that you invest time in researching video production companies. We don’t want you to be unhappy with your final video.

Elements of less than favourable videos could include poor quality video footage, clunky graphics, unclear sound recording and visibly awkward editing. Having a poor quality video can often be more damaging than having no video at all. Your video must reflect your best self and so, if your marketing output is of a low standard, viewers may assume that this is a real reflection on the company as a whole. 

Avoid this mistake by ensuring you read reviews, ask to speak to satisfied clients and get to know your video crew. 

5. Grab Attention from the Start

Try to avoid an introduction which is too long, or includes too many words (either the spoken or written word). Your introduction is arguably the most important part of your video and it’s during those first precious seconds that your viewers will decide whether to watch the rest of the video or click away. We feel the start of the Ski Boutique television advert hits the mark straight away.

Take steps to ensure that your videos introduction is impactful. And take care in crafting it as part of the whole video, it mustn’t jar with the subsequent frames of the video.

6. Choose Experience

Speak to a professional video production company about your corporate video. The friendly Clean Cut Media team are available to help you achieve your business ambitions.

Get in touch about your video project We look forward to hearing from you.