The Benefits Of An Impactful Video Advertising Campaign

It started with the ink pen and paintbrush and graduated to photography and radio, but when advertising finally got hold of moving images it was a complete game-changer. The benefits of video advertising – and in particular the benefits of online video advertising – are well established. If you’re put off by the complexity of the process, don’t be. A specialist company, like Clean Cut Media, will effortlessly guide you through every step of the journey. We are proud to offer a full range of services to help you to get your message out there. 

What are the best advertising techniques?

When planning a campaign back in the day, a frequently asked question was, what are the best advertising techniques? The introduction of video as an advertising medium followed by the development of the internet has made this something of a no brainer. Few would now doubt the benefits of online video advertising. A video advertising campaign created by an expert video production company like Clean Cut Media, will convey your message more powerfully than a post-it note on a boxing glove.

Why video advertising is effective

The reasons why video advertising is effective are numerous and varied, so let’s take a closer look at some of them right here.

Numbers

The key driver for choosing a video advertising campaign is the fact that, statistically, more and more people (and that includes your target audience) are currently consuming video. It’s estimated that 4 billion are seen on YouTube every day, and that 92% of B2B prospects are watchers.

Conversion

Research has shown that around one-third of shoppers will make a purchase after watching a video advertising campaign. Big players like Ebay and Amazon have reported that a product description that includes a video increases the chances of a sale by 35%.

Sharing

Another powerful reason why video advertising is effective is that sharing interesting videos has very much become a ‘thing’ thanks to social media. Every minute more than 700 videos are shared by Twitter users alone, a fact that can exponentially and significantly increase the number of people who see your advert.

Mobile Users

Any expert who is asked why video advertising is effective will almost certainly cite the ongoing development of the mobile platform, where the benefits of online video advertising are becoming increasingly apparent. It’s also been reported that 88% of videos lasting around 30 seconds are watched through to the end by mobile users. The percentage is lower for those watching via computer.

More Immediate

One of the key benefits of video advertising is its use of sound and movement as a means of conveying its message. Information is absorbed much more quickly than when reading text or looking at still pictures. A video can tell a story with far greater immediacy than other mediums, and they have been shown to be especially effective as tools for educating, demonstrating and showing how things work

Higher rankings

Video is perfect for internet searches. The biggest search engines will prioritise video content when adjusting the algorithms that govern higher or lower page rankings. That means posting a video on social media, within a blog or on your website will dramatically increase your chances of being found by your target audience during a search for relevant information. Just another reason why video advertising is effective.

Emotional Impact

The benefits of video advertising really come into their own if you’re aiming to provoke an emotional response within your ad. Videos that generate strong feelings are remembered, shared and talked about. Because it’s far easier to form a personal connection through sound and moving images than via text or pictures, video is the perfect medium in which to create that memorable experience.

Analytics

If we’re asking, what are the best advertising techniques, the value of analytics in relation to video cannot be ignored. Popular sites for video, such as YouTube and Facebook, incorporate features that allow you to monitor the reaction to your content. Getting a handle on the number views, likes, social interactions and shares you’ve generated is critical in planning future campaigns, allowing you to focus your content even more accurately on your target audience.

Why choose a video production company?

To achieve all that we’ve discussed above, an advertising video must be professional in style, do justice to your product or service and also chime with your existing branding. To you that may seem like uncharted territory, but with an experienced video production company like Clean Cut Media to guide you, it will be more like plain sailing. You can also be confident that the end result will convey your message in exactly the way you want – and as the power of video continues to grow, so will your business. If you would like to find out more about what Clean Cut Media can do for you, do not hesitate to get in touch, click here. We look forward to hearing from you!