Video marketing is an important investment for any business. Whether videos are being viewed on social media or on mainstream TV, videos can be the perfect tool to help you to connect with your audience and achieve your goals.

But when it comes to creating video content, there are plenty of common mistakes which many businesses risk making. Here at Clean Cut Media, we strive to ensure that our clients’ final videos far exceed their expectations and hit their marketing targets out of the park!

Here is a list of those common mistakes put together by our experienced video team together with tips on how to avoid them: 

1. Missing Clear Objectives

Very often, decision makers within an organisation jump at the chance of creating a video, but in order to create the most successful video, you should first ensure that you understand exactly what it is you’re looking to achieve.

Consider what outcome you are working towards. Are you trying to sell, to inform or to entertain? Are these goals in line with your existing marketing strategy? What kind of video will help you to achieve your prescribed goals? All of these things must be taken into consideration when creating a corporate video.

2. Lacking Creativity

Generic spiel rarely grabs anyone’s attention. Whilst you have a thorough understanding of your business, your target audience and your objectives, there are some important steps to follow to ensure that your video communication is on point and ultimately effective.

To create video content that stands out from the crowd, use a tactical and creative approach:

• Don’t rush straight into creating your video.
• Spend time putting together ideas and concepts.
• Research your competitors and see what they’re doing with their video content, to avoid sounding like them.
• Be really clear about the ways in which your video can be as unique as you are!
• Music is a key component to consider. Read our blog on how to choose the right music for your corporate video.

3. Capitalising on the Call to Action

You are close to the final sequence of your video, the likelihood is that you will want your viewers to carry out an action fairly quickly. This could be an invitation to look at your products online, calling a telephone number, filling out a form or sharing the content with their network. Without a clear call to action, your video probably cannot generate substantial tangible benefits to your business.

4. Steer Clear Of Poor Video Quality

Quality and cost aren’t always synonymous, be aware of video production companies that promise the earth for any budget. We recommend that you invest time in researching video production companies. We don’t want you to be unhappy with your final video.

Elements of less than favourable videos could include poor quality video footage, clunky graphics, unclear sound recording and visibly awkward editing. Having a poor quality video can often be more damaging than having no video at all. Your video must reflect your best self and so, if your marketing output is of a low standard, viewers may assume that this is a real reflection on the company as a whole. 

Avoid this mistake by ensuring you read reviews, ask to speak to satisfied clients and get to know your video crew. 

5. Grab Attention from the Start

Try to avoid an introduction which is too long, or includes too many words (either the spoken or written word). Your introduction is arguably the most important part of your video and it’s during those first precious seconds that your viewers will decide whether to watch the rest of the video or click away. We feel the start of the Ski Boutique television advert hits the mark straight away.

Take steps to ensure that your videos introduction is impactful. And take care in crafting it as part of the whole video, it mustn’t jar with the subsequent frames of the video.

6. Choose Experience

Speak to a professional video production company about your corporate video. The friendly Clean Cut Media team are available to help you achieve your business ambitions.

Get in touch about your video project We look forward to hearing from you.

The post Common Video Marketing Mistakes appeared first on Clean Cut Media.

What is a corporate video? A corporate video is a video that’s aimed at customers, which gives businesses an opportunity to get across their key messages whilst offering information about their services. Corporate branding, on the other hand, is where we look to promote a brand’s overall identity, rather than their individual services. 

Recent statistics across multiple platforms have proven that audiences engage well with video content. Corporate videos offer many benefits to businesses and give potential clients an insight into the services they offer, in a straightforward and easily digestible way. 

Building a brand which is easily recognisable is key. When making a corporate video, it’s important to create something which not only helps you to stand out from the crowd but also clearly displays your branding. Working with a reputable video production company will enable you to achieve these goals, with a professional high-quality corporate video.

How can you nail branding in your corporate video?

What makes a good corporate video is its ability to show the viewer what the business is all about. There are several key things to consider, including:

• Logo – By using watermarks, you can easily and subtly include the business logo in the corner of your entire video. A watermark not only serves to protect your videos from piracy but also increases brand awareness. This should not obstruct or distract from the rest of the visual content
• Pay attention to visuals – In your corporate video, it’s important to make sure that each ‘image’ clearly represents your business branding and values. Visual nods towards your branding can often be subtle, with the right lighting and colour schemes often playing a big part. Throughout your video, consistency really is key – each scene should pair seamlessly with the next, to create the right feel and atmosphere.
• Colours and fonts – Fonts are often overlooked but can play a large part in the look and feel of your video. If you have brand guidelines in place, the likelihood is that you already have a preferred font. Choosing the wrong font can not only give off the wrong impression, but also affect a viewers ability to read. For example, a more corporate brand is unlikely to use a scripted font, as this handwritten style does not represent their brand vision. Using consistent fonts throughout your video will create that seamless look, whilst adhering to your brand guidelines.
• Tone of voice – The voice that you use in your videos is an extension of your brand’s identity. It’s important to ensure that the tone of voice remains the same throughout all of the elements that make up your brand.
• Music and sound – Sound can influence the overall feel of the video and make readers feel all kinds of emotions. It’s important to understand your goals and how you want your audience to feel when watching, to then choose the right music.

Why is corporate branding important?

Create brand awareness

Your logo, colour scheme or other visual elements of your brand each help you to become more recognisable. If you have consistent branding which is easily remembered, potential customers will often keep you in mind. Think of those ‘bigger’ brands who are so easily recognised, from even a snippet of their visuals. You might recognise their fonts, colour schemes, or perhaps even something as simple as a shape. If we were to say ‘yellow arches’, you likely know exactly who we’re talking about. The point is, consistent branding works.

Improve your brand personality

Winning the hearts and loyalties of your customers should be the goal of any business. Creating a corporate identity that connects your business with your potential clients helps to build those good relationships from the very start, and often can lead to potential customers develops an emotional attachment to your brand.

How can Clean Cut Media help?

Years of experience, our passion with our clients and our wide variety of video services will enable us to create a corporate video which ties in seamlessly with your brand. We can help you to plan, shoot and edit your video to ensure that your brand is reflected throughout in a clear and consistent way.

Get in touch with a member of our team today to find out more, or to discuss your requirements.

The post How To Nail Your Branding In A Corporate Video appeared first on Clean Cut Media.

It started with the ink pen and paintbrush and graduated to photography and radio, but when advertising finally got hold of moving images it was a complete game-changer. The benefits of video advertising – and in particular the benefits of online video advertising – are well established. If you’re put off by the complexity of the process, don’t be. A specialist company, like Clean Cut Media, will effortlessly guide you through every step of the journey. We are proud to offer a full range of services to help you to get your message out there. 

What are the best advertising techniques?

When planning a campaign back in the day, a frequently asked question was, what are the best advertising techniques? The introduction of video as an advertising medium followed by the development of the internet has made this something of a no brainer. Few would now doubt the benefits of online video advertising. A video advertising campaign created by an expert video production company like Clean Cut Media, will convey your message more powerfully than a post-it note on a boxing glove.

Why video advertising is effective

The reasons why video advertising is effective are numerous and varied, so let’s take a closer look at some of them right here.

Numbers

The key driver for choosing a video advertising campaign is the fact that, statistically, more and more people (and that includes your target audience) are currently consuming video. It’s estimated that 4 billion are seen on YouTube every day, and that 92% of B2B prospects are watchers.

Conversion

Research has shown that around one-third of shoppers will make a purchase after watching a video advertising campaign. Big players like Ebay and Amazon have reported that a product description that includes a video increases the chances of a sale by 35%.

Sharing

Another powerful reason why video advertising is effective is that sharing interesting videos has very much become a ‘thing’ thanks to social media. Every minute more than 700 videos are shared by Twitter users alone, a fact that can exponentially and significantly increase the number of people who see your advert.

Mobile Users

Any expert who is asked why video advertising is effective will almost certainly cite the ongoing development of the mobile platform, where the benefits of online video advertising are becoming increasingly apparent. It’s also been reported that 88% of videos lasting around 30 seconds are watched through to the end by mobile users. The percentage is lower for those watching via computer.

More Immediate

One of the key benefits of video advertising is its use of sound and movement as a means of conveying its message. Information is absorbed much more quickly than when reading text or looking at still pictures. A video can tell a story with far greater immediacy than other mediums, and they have been shown to be especially effective as tools for educating, demonstrating and showing how things work

Higher rankings

Video is perfect for internet searches. The biggest search engines will prioritise video content when adjusting the algorithms that govern higher or lower page rankings. That means posting a video on social media, within a blog or on your website will dramatically increase your chances of being found by your target audience during a search for relevant information. Just another reason why video advertising is effective.

Emotional Impact

The benefits of video advertising really come into their own if you’re aiming to provoke an emotional response within your ad. Videos that generate strong feelings are remembered, shared and talked about. Because it’s far easier to form a personal connection through sound and moving images than via text or pictures, video is the perfect medium in which to create that memorable experience.

Analytics

If we’re asking, what are the best advertising techniques, the value of analytics in relation to video cannot be ignored. Popular sites for video, such as YouTube and Facebook, incorporate features that allow you to monitor the reaction to your content. Getting a handle on the number views, likes, social interactions and shares you’ve generated is critical in planning future campaigns, allowing you to focus your content even more accurately on your target audience.

Why choose a video production company?

To achieve all that we’ve discussed above, an advertising video must be professional in style, do justice to your product or service and also chime with your existing branding. To you that may seem like uncharted territory, but with an experienced video production company like Clean Cut Media to guide you, it will be more like plain sailing. You can also be confident that the end result will convey your message in exactly the way you want – and as the power of video continues to grow, so will your business. If you would like to find out more about what Clean Cut Media can do for you, do not hesitate to get in touch, click here. We look forward to hearing from you!

The post The Benefits Of An Impactful Video Advertising Campaign appeared first on Clean Cut Media.

COVID-19 Working Safely on all filming projects

On the 10th May 2020, the Government announced that work that cannot be done at home can now take place as long as social distancing measures are put in place. Clean Cut Media is committed to carefully planning every aspect of every shoot so that we can consistently work safely with existing and new clients.

We want to share with you the headline measures that all video production service crew, talent and clients will need to adhere to for the foreseeable future.

Planning

• A comprehensive risk assessment will be carried out.
• Pre-production meetings will take place by video call.

On Location

• Every filming location must be large enough for crew, talent and clients to work at a 2m distance from each other at every stage of filming.

Cast and Crew

• No-one who is considered vulnerable or at-risk should be included in the video production.
• Anyone whose household includes someone who is vulnerable or at-risk should also undertake their own risk assessment before agreeing to take part.

Equipment

• Only Clean Cut Media crew will have contact with video production equipment.
• All equipment will be cleaned before and after filming.
• Boom mics will be used on all shoots to ensure we maintain social distancing and if a lavalier mic is required this will need to be self-applied.
• Crew van will be wiped down with anti-bac wipes after each shoot.

Transport

The post COVID-19 Working Safely on all filming projects appeared first on Clean Cut Media.

How Can Customer Testimonial Videos Benefit Your Business?

Did you know 90% of customers use product videos to help them make purchasing decisions? (1) In the above clip, the actor, former international footballer and now flooring company owner Vinnie Jones explains on camera why he works with digital marketing agency Vooba. At a time when we watch more online content than ever, customer testimonial videos effectively showcase your products and services in a way your audience connects with and trusts. We take a look at what makes video testimonials so beneficial for businesses and show how to create unique and engaging content that convinces your audience to take action.

Why Use A Customer Service Testimonial?

When customers share positive experiences in a testimonial it inspires confidence in your business and helps it to grow. In fact, 91% of consumers trust online testimonials as much as recommendations from friends or family (1). Customer testimonials are shared in written and video format, but increasingly, businesses are utilising video testimonials to attract new clients and increase their revenue. Why? Well, online video viewing grew at an average rate of 32% a year between 2013-2018 and the average person is predicted to spend 100 minutes a day watching online video in 2021, according to Zanith Media’s Online Video Forecasts 2019 (2). It seems we simply can’t get enough online video content.

Why Customer Testimonial Videos Benefit Businesses

Sharing video testimonials allows potential customers to understand how your products and services solve real life problems. Most importantly, videos enable you to add a personal element which is hard to achieve with text based content.

1) It’s All About Emotion

We are hard wired to pay attention to faces, colours and motion. Much of this is due to the mirror neurons in our brains which activate when we experience an emotion and similarly when we see others experiencing an emotion, such as happiness, fear, anger, or sadness. When a testimonial video features a customer who is thankful, relieved and happy as a result of your products or services, potential customers will feel this too. Emotion is a primary driver of decision making and there is no better method of quickly and effectively evoking emotions than via video.

2) Video Engages Us

Put simply, people prefer video. In fact, four times as many customers would prefer to watch a video about a product rather than read about it (3). Plus this preference for viewing extends to sharing the videos we watch. Quality video content turns your viewers into advocates. For example, social media videos are 12 times more likely to be shared than posts with links and text only (1).

3) Video is Perfectly Persuasive

Having your customer share compelling reasons why your product or services work is powerful, persuasive and authentic. Sharing this testimonial in video speaks directly to your audience and the messages you share are remembered. In fact,  online product reviews can increase conversion rate by more than 270% (3).

What Makes Successful Customer Testimonial Videos?

You set high standards across your business and it is equally as important to set a high level of quality for your video testimonials.

Quality testimonial videos include:

• On camera interviews with customers your audience will relate to
• A focus on how your business solves a problem for your customer(s)
• Statistics that inform and verify your customer’s story
• The outcomes your products or services achieved for your customer

Styles of Testimonial Videos

The style your video testimonial takes is determined by your individual business goals. You may consider:

• A customer review that highlights how your customer benefitted from a particular feature of your product or service.
• A customer testimonial where your customer shares their personal experience and discusses what they gained from your product or service. It may be a question and answer format or your customer sharing their journey, the challenge(s) they overcame … with help from your business.
• A case study to highlight a particular customer success story, one your audience relates and aspires to, and that adds authenticity to your marketing message.

High Quality Video Testimonials Gain High Quality Results

Every element of a testimonial video is a reflection of your business’ brand, products or services, so it is essential your video sets high production standards. Creating quality videos content takes time, experience and careful planning but this doesn’t mean you need to be an expert in video production. To gain the best possible result for your business, seek the advice and expertise of a reputable, recognised video production team. The unique and engaging content they can help you achieve will ensure your video customer testimonials create awareness, engagement and ultimately drives your business’ sales and revenue. Quality, professionally filmed video testimonial achieves your marketing goals and converts your potential customers into paying ones. Isn’t it time you harnessed the power of customer video testimonials for your business?

For more information about our client testimonial videos, get in touch to speak to a member of our team.

SOURCES:

1. https://www.igniyte.co.uk/blog/30-online-review-facts-and-stats/
2. https://www.zenithmedia.com/online-video-viewing-to-reach-100-minutes-a-day-in-2021/
3. https://hostingtribunal.com/blog/online-review-statistics/

The post How Can Customer Testimonial Videos Benefit Your Business? appeared first on Clean Cut Media.

How To Use Social Media Video Content During Covid-19

At a time when 38% of UK consumers are buying more items online, social media videos enable businesses to promote themselves and connect with their customers, employees and the wider community. In the above clip, the talented tennis duo the Bryan Brothers catch up via Zoom! Video is the only type of online content that allows people to see us, hear us and get to know us; qualities that mean a lot when we are increasingly relying on digital devices to stay connected, both personally and professionally. We take a look at why video works and share tips on how to create videos for social media to benefit your business.

Why Use Video For Business?

We are experiencing a time of increased access to technology, increasing time spent on technology and the content that audiences are choosing to access online is video. Time spent viewing online video rose by 32% annually from 2013-2018 due to improvements in internet speed, mobile device displays and an increase in connected TV sets (2). More recently, 76% of people surveyed for Data Reports Digital 2020 April Global snapshot reported spending more time on their smartphones and 47% spent longer than usual on social media than they did prior to COVID19.

Videos bring your brand, product or service directly to the customer. When shopping from home visuals have a huge impact on customers’ buying decisions and videos are able to provide a personal, realistic feel. Plus with viewers retaining 95% of a message when they watch it on video compared to 10% when reading it in a text. Online social media videos enable businesses to connect with their audience and gain their loyalty and trust.

How To Create Videos For Social Media

For many businesses, COVID-19 has brought unprecedented changes and an often rapid shift to online sales and communication. But understanding why to use video for business is very different from knowing how to create videos for social media. Here are some tips to consider …

Tip1: Know What You Want To Achieve

Before deciding what you want to say in your online videos have a plan for what you want the videos to achieve. What is your primary goal? Is it to increase online sales, build followers of your social media channels or educate your audience about a particular issue or topic?

Tip 2: Consider Your Audience

Imagine you are talking to one of your customers or clients – how would they want and expect to receive the information your business is sharing? Formally in a presentation or informally in an Instagram story or perhaps in Facebook Live Q and A session.

Tip 3: Know The Technicalities

Every social media channel has different specifications, sizes, ratios and duration requirements. An Instagram or Facebook Story is a great way of highlighting or updating your audience about an event or particular element of a product but its format will be vastly different to a 40 min YouTube video showcasing a tour of your factory and interviews with employees. Understanding the technical requirements of different types of social media channels will help you produce the best quality content for your audience.

Tip 5: Choose Your Channel

Online video is powerful across every social media platform. Knowing your audience means you can identify the social media channel(s) that will appeal to them most. Every day more than 800 million people engage with live video across Facebook’s apps (4) and Twitter tweets that contain video are found to be six times more likely to be retweeted. Facebook and Instagram Live streams enable you to speak with your audience in real-time, respond to their questions and even post the video up for others to view later.

Tip 6: Draw On Professional Expertise

Reputable video production companies are best placed to guide your business step by step through the video content creation process. They can help to ensure that the final product meets the requirements needed to achieve your marketing goals. The high-level post-production and editing services and technical expertise provided by video production companies are essential in a fast-changing. online environment. The online video content you produce may be viewed on a digital phone screen or a large 80 inch TV with surround sound. Professional expertise will ensure your video content is optimised for the channels you are putting it on.

Tip 6 Engage With Your Audience

The recent reset in how customers are seeking out and accessing products and services is an opportunity for businesses to engage and communicate effectively online. A 2019 YouGov survey showed that 72% of people would prefer to learn about a product or service via video. There’s no better time to do some research, gain advice from a reputable video production company and show your audience all the amazing things your company does by sharing it in online social media videos.

Speak to Clean Cut Media to find out more!

Our team of experts are available to assist you with any of your video requirements. Get in touch with a member of our team today to find out more about how we can help your business to succeed with great video content in these unprecedented times.

The post How To Use Social Media Video Content During Covid-19 appeared first on Clean Cut Media.

Live streaming has become a popular method of filming over recent years and demand continues to grow, particularly in this current climate. Reach out to a larger audience by live-streaming your events, allowing them to feel like they’re really there with you no matter where they are around the world.

Why is Live Streaming The Answer During The Outbreak?

With the current lockdown restrictions in place, not only are many events being cancelled but potential guests are finding themselves safe at home searching for new ways to entertain themselves. Many musicians and the likes have taken to posting live videos, which enable them to continue to connect with their audiences whilst offering something a little high spirited, to distract us from all that is going on in the world. 

Whether you are looking to stream a sporting event that’s taking place behind closed doors, a live gig, gaming video, a conference, Q&A or absolutely anything else; live streaming could be the answer to your needs!

Live Streaming Offers Greater Flexibility & Audience Interaction

Your audience can connect with you in real-time with live streaming and there are a wide range of platforms which are designed for this very purpose. Not just used as a digital alternative to in-person events, live streaming can allow businesses to communicate more effectively with their audiences. Customers will be able to put a face to the name when it comes to your business and they help to add a level of authenticity to your brand. 

So, how can Clean Cut media help you to record live streaming videos?

Our Top Tips For Hosting A Successful Live Stream

Our team of experts have had many years of experience within the creative video industry. Having worked on an extensive, diverse, range of projects, we know a thing or two about what works and what doesn’t. To help you through, we have compiled a list of our ‘top tips’ for how to live stream successfully. 

1. Plan Your Event

Although you likely have an idea in mind, it’s important to fine-tune the details of your event in order to make sure you get it right. Whatever it is you’re looking to film, a thorough plan is required. 

Consider the following questions – 

What are you going to be filming?

Where will you be filming it?

Who is your target audience?

Why should people watch?

How can they access the video? 

Addressing each of these questions will give you a better understanding of what you’re looking to achieve from this.

2. Consider Which Platform You Wish To Use

There are a range of platforms available which will allow you to host your live stream, with each one drawing a different audience. It’s important to understand your goals when choosing a suitable platform, to enable you to make the right decisions which will ensure your event is successful. 

Some of the most common examples are:

YouTube Live – Arguably the most popular video-sharing platform in the world, YouTube is famous for hosting billions of hours of video content. With its live-streaming service, Youtube Live, being available free of charge to any creator who has verified their account, you can reach audiences far and wide here.

Facebook Live – Famed for being the giant of Social Media, Facebook enables users to communicate with their audiences in many different ways and the implementation of Facebook Live is no exception. Being the Social Network with the most users worldwide, you can not only host your live-stream here but can also promote it effectively in the run-up to the big day too. Although there are fewer monetization options than on YouTube, depending on your requirements Facebook Live is an effective live-streaming platform.

Instagram Live – Instagram has grown tremendously in popularity over recent years and offers users live-streaming options with a twist. Not only can users post live video streams, but they can publish the video to their stories; where it will stay for twenty-four hours, before being deleted. With the use of a variety of filters, a notification blast to followers when you begin streaming and the ability to turn comments on and off, this might be the platform for your needs.

Twitch – Having begun its journey as the lead streamer for gaming-related content, Twitch has continued to grow in popularity. Although the platform does branch out and offer live-streaming of alternative events now, there is still a predominantly gaming-focused community on there. If your event is gaming related, this could be the perfect platform.

These are just four of the many platforms available to streamers these days, meaning that communicating live with your ideal audience has never been easier.

Live Television Broadcasting

For larger-scale events, such as award shows, concerts or sporting events, live-streamed broadcasts onto television are required. Here at Clean Cut Media, we have worked with a range of different clients on various larger-scale projects such as these in the past, meaning we have the expertise to help. If you are looking for help with live television broadcasting, get in touch with our team today.

Quality Equipment

A low-quality video stream will not only not offer such a high level of professionalism, but will also disengage your audience. In this modern world of exceptional technology, nobody is content when it comes to watching low-resolution, badly filmed videos. Investing in the right cameras, lighting, microphones and other equipment or hiring a professional filming company will ensure that you’re producing top-quality equipment which will engage your audience. 

Speak To Clean Cut Media For Advice On How To Live Stream Successfully

To find out more about how we can help you with any of your live-streaming requirements, get in touch with a member of our team today on 020 8973 0958. 

The post How to Live Stream Successfully appeared first on Clean Cut Media.

Did you know we retain, on average, 95% of a message when it’s watched on video, compared with 10% when we read it in text alone? (1) There’s no doubting video’s success as an engaging alternative to traditional media and as demand for video content continues to skyrocket it makes sense to engage a quality video production company to promote your services, products or concepts. Equally, as the expert in your business, there is key information you can share with your video production agency to ensure you achieve the most effective video possible. We take a look at how a useful creative brief for your video production sets the foundation for success and show how you can easily write one.

What To Include In Your Video Production Brief

Audience and Purpose

Why do you want to make the video? Do you want to promote your product, highlight your customer support, or demonstrate how you solve a problem that your customers experience?  A well-defined purpose in your video production brief provides a clear vision of what the video has to achieve.

Who do you want to watch the video? Defining your target audience enables the video production team to create content that speaks directly to them. Consider your best customer: What are their demographics, behaviours, challenges and interests?

Objective and Background

What do you want the video to achieve in business terms? A clear objective enables the production team to understand what you want the video to achieve for your business, eg. increase sales of a particular product or increase traffic to your website.

What is the context for this video? How does the video link with your broader business and marketing goals? What does your company aim to achieve over the next year? How are you perceived by your customers? Providing this information in your video production brief will help to enable the production team to crystalise what particular type of video will help your business.

Key Message

This is your opportunity to engage with your audience and encourage them to respond. What is the one message you want viewers to take away having watched the video? What do you want viewers to do after watching the video? This could be a company brand statement or a message encouraging the viewer to learn more via your website.

How and Where Will The Video Be Watched?

List the different ways you will use the video and how your audience will watch it. The production style, video length and format will be determined by this information. A video for an Instagram feed post accessed by your customers via their smartphones will have a very different length and format to a launch video being shown on a big screen at a conference.

Tone and Styling

A consistent style and tone will connect your video with its purpose and your brand. Provide keywords in your video production brief that highlight your brand and the feeling you want to achieve from the video eg approachable, friendly, trustworthy, established. You may even have some visual examples that you want to use, which will better help to reflect the ideas you have in mind.

Mandatory Elements

Imagine you have just watched the completed video and it achieves exactly what you want. List the items this successful video must include: company logo, partner logo, brand statement or signature sound. Also, list items not to include, e.g. colours similar to competitors. Providing this information in your video production brief enables the production team to develop the correct structure and approach for your video.

Budget

It makes for a better experience for everyone if a budget amount is stipulated in the video production brief. It ensures everyone’s expectations are aligned and that the video production team can develop ideas that are effective and achievable.

Timeline

Communicate a clear deadline to ensure that your video is completed on time. Consider any constraints that may affect your deadline, for example, dates of key events you want to be filmed.

Choose A Quality Video Production Team

With the average person predicted to spend 100 minutes a day watching video content by 2021 (2), now is the time to engage with a quality video production team. At Clean Cut Media we excel in providing creative talent, high production values and the latest technology throughout your video production process. You know your business and what you want to achieve from your video. By providing a useful creative brief for your video you provide us with the information we need to create truly effective video content that will reflect the values of your business and help to engage with your target audiences.

To find out more, give us a call today 020 8973 0958 or alternatively, contact us here.

The post How to Write a Really Useful Video Production Brief appeared first on Clean Cut Media.

The post Holiday Films and Snacks for Clean Cut Media appeared first on Clean Cut Media.

The post 8 Questions Answered About Social Media Videos appeared first on Clean Cut Media.