How To Nail Your Branding In A Corporate Video
What is a corporate video? A corporate video is a video that’s aimed at customers, which gives businesses an opportunity to get across their key messages whilst offering information about their services. Corporate branding, on the other hand, is where we look to promote a brand’s overall identity, rather than their individual services.
Recent statistics across multiple platforms have proven that audiences engage well with video content. Corporate videos offer many benefits to businesses and give potential clients an insight into the services they offer, in a straightforward and easily digestible way.
Building a brand which is easily recognisable is key. When making a corporate video, it’s important to create something which not only helps you to stand out from the crowd but also clearly displays your branding. Working with a reputable video production company will enable you to achieve these goals, with a professional high-quality corporate video.
How can you nail branding in your corporate video?
What makes a good corporate video is its ability to show the viewer what the business is all about. There are several key things to consider, including:
- Logo – By using watermarks, you can easily and subtly include the business logo in the corner of your entire video. A watermark not only serves to protect your videos from piracy but also increases brand awareness. This should not obstruct or distract from the rest of the visual content
- Pay attention to visuals – In your corporate video, it’s important to make sure that each ‘image’ clearly represents your business branding and values. Visual nods towards your branding can often be subtle, with the right lighting and colour schemes often playing a big part. Throughout your video, consistency really is key – each scene should pair seamlessly with the next, to create the right feel and atmosphere.
- Colours and fonts – Fonts are often overlooked but can play a large part in the look and feel of your video. If you have brand guidelines in place, the likelihood is that you already have a preferred font. Choosing the wrong font can not only give off the wrong impression, but also affect a viewers ability to read. For example, a more corporate brand is unlikely to use a scripted font, as this handwritten style does not represent their brand vision. Using consistent fonts throughout your video will create that seamless look, whilst adhering to your brand guidelines.
- Tone of voice – The voice that you use in your videos is an extension of your brand’s identity. It’s important to ensure that the tone of voice remains the same throughout all of the elements that make up your brand.
- Music and sound – Sound can influence the overall feel of the video and make readers feel all kinds of emotions. It’s important to understand your goals and how you want your audience to feel when watching, to then choose the right music.
Why is corporate branding important?
Create brand awareness
Your logo, colour scheme or other visual elements of your brand each help you to become more recognisable. If you have consistent branding which is easily remembered, potential customers will often keep you in mind. Think of those ‘bigger’ brands who are so easily recognised, from even a snippet of their visuals. You might recognise their fonts, colour schemes, or perhaps even something as simple as a shape. If we were to say ‘yellow arches’, you likely know exactly who we’re talking about. The point is, consistent branding works.
Improve your brand personality
Winning the hearts and loyalties of your customers should be the goal of any business. Creating a corporate identity that connects your business with your potential clients helps to build those good relationships from the very start, and often can lead to potential customers develops an emotional attachment to your brand.
How can Clean Cut Media help?
Years of experience, our passion with our clients and our wide variety of video services will enable us to create a corporate video which ties in seamlessly with your brand. We can help you to plan, shoot and edit your video to ensure that your brand is reflected throughout in a clear and consistent way.
Get in touch with a member of our team today to find out more, or to discuss your requirements.
