Project Description
The Client: DS 3 Connected Chic and Performance Communications
The Brief
DS Automobiles wanted to showcase the DS 3 Connected Chic which is a new model upgrade for DS. In order to highlight the car’s connectivity DS created the first contactless payment fob.
The Project
Working for the multi-award- winning sports and automotive brand specialists Performance Communications we introduced a sophisticated shopper driving a DS 3 Connected Chic into Westfield shopping centre. The shopper then goes shopping using the contactless fob.
Filmed over two days we concentrated on the vehicle on day one using a specialist car lighting set-up and onboard camera rigs that carried the Sony FS7. Day two’s filming took place in the shopping centre where we made good use of the DJI Ronin with a Sony F5. We then edited a number of versions for social channels.
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