Project Description
The Client: DS 3 Connected Chic and Performance Communications
The Brief
DS Automobiles wanted to showcase the DS 3 Connected Chic which is a new model upgrade for DS. In order to highlight the car’s connectivity DS created the first contactless payment fob.
The Project
Working for the multi-award- winning sports and automotive brand specialists Performance Communications we introduced a sophisticated shopper driving a DS 3 Connected Chic into Westfield shopping centre. The shopper then goes shopping using the contactless fob.
Filmed over two days we concentrated on the vehicle on day one using a specialist car lighting set-up and onboard camera rigs that carried the Sony FS7. Day two’s filming took place in the shopping centre where we made good use of the DJI Ronin with a Sony F5. We then edited a number of versions for social channels.
“Nothing was ever too much trouble for the team and they remained calm and professional from the outset. Clean Cut Media clearly understood the brief and used their creativity to deliver a beautiful and polished high-end video for our client.“Camilla Nash, Performance Communications
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