A good chunk of your marketing or communication budget should always be set aside for video.

Why? Because, quite simply, it’s one of the most effective tools in your marketing box of tricks.

Video can be embedded in your website, shared via social media, included in email marketing, used internally for training purposes and used to make PowerPoint presentations more engaging.

Video can establish brand loyalty, increase conversions, demonstrate product use and entertain. It can be viewed on desktops, laptops, tablets and mobiles. And if we find a video we love, we’re happy to share it a million times over.

So all in all video is a powerful marketing device that’s good for business. Still need convincing?

The benefits of using video

People love video
YouTube has more than 4 billion views per day. 78% of people watch at least one video a week and 55% watch a video every day. (YouTube)

Video is easily searchable
Video results appear in almost 70% of the top 100 search listings on Google (Marketing Week). And YouTube is the second largest search engine after Google.

Video is shareable
700 YouTube videos are shared on Twitter every minute and over 500 years’ worth of videos are shared on Facebook and watched daily. (Reel SEO)

Video helps you sell
Consumers who view a video are 174% more likely to purchase a product than viewers who haven’t. (Retail Touchpoints)

The numbers add up

Leave your details and we will be in touch about what the power of video can do for you.

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