Project Description

The Client: UMG Advanced Media

The Brief

Sa Dingding, the Chinese folk singer and songwriter, has been called “the Asian Bjork”. She was one of the guests of honour who performed in London last October at a reception for the President of The People’s Republic of China, Mr Xi Jinping and his wife Madame Peng Liyuan. The Duke and Duchess of Cambridge also attended.

The Project

Our client, Universal Music Group, asked us to film the event which took place at Lancaster House, an imposing building in London’s West End.

This was a high-profile occasion as it was President Jinping’s first state visit to the UK. All the filming took place on the one day, taking into account strict security protocols and very limited time for set up. We were only able to take three cameras into the venue, so had to be creative to capture all the shots we needed.

The music video we produced shows Sa Dingding performing her new composition, ‘Joy’, which combines Chinese instruments and rhythms with Western-style choral music.

  • Key Service:
  • Music Video